Masthead Inspiration and Analysis

Analysis and Inspiration 

As stated in my previous post on the codes and conventions, the masthead is an extremely important detail meant to visually summarize your brand. In planning stages, I knew I wanted the magazine to come off as a sort of satirical take of Vogue and Similar top fashion magazines. Why Vogue specifically? What makes it satirical is the fact that my magazine's focus is on the same group of people they staunchly exclude from their magazines and marketing is ironic.

For the actual masthead, I combined Vogue's tight kerning and tall serif font and Paper Magazine's boldness. To stylize it, I emphasized the tallness of the font by reducing its width and then I colored it according to my main spread. I wanted the reader to know that this magazine is about beauty, fashion, and has an aspect of elegance. I used Paper Magazine's format to embolden my magazine's purpose, it adds a sense of rebellion and loudness which clashes with the font's class.

Sources

https://www.amazon.com/Vogue-Magazine-September-Issue-Taylor/dp/B07WC9LHYZ
https://issuu.com/sudarshanbookdistributors/docs/vogue
https://www.vogue.com/article/from-the-archives-vogue-looks-back-at-120-years-of-covers
https://models.com/work/paper-magazine-paper-magazine-winter-2015-magazine-covers/455144